AutoMail Email Redesigns
After redesigning the AutoMail product, we needed to redesign the emails associated with the product. There are several emails that go out to our clients as their campaign is running. Often times our clients will set up their marketing campaign for an entire year and need to be reminded of when their orders will go out each month and when their card will be charged. These emails are a good way to remind customers to go in and make edits to their orders, make cancellations, update their mailing lists, etc.
The current emails were very outdated from a design perspective and needed to be modernized like the product, so I made sure the new product design and the new emails had the same brand identity and I was able to tie in some elements from the new design system as well.
Tools Used: Figma, Slack, and Asana.
Team, Roles & Responsibilities: Product designer (myself), one product manager, one developer, marketing director, and one graphic designer.
Timeline & Launch: This project took about one month to complete and the emails were launched right before the redesigned AutoMail product in October of 2018.
The current emails did not match the look and feel of the newly redesigned AutoMail product. They were also not super mobile responsive which was a problem since most people access their emails from their phone.
Redesign all of the current emails to match the new look and feel and develop the emails to be fully mobile responsive.
Scope & Constraints
I started by scoping out the number of emails we needed to redesign. I identified 7 different emails. We were constrained by a tight timeline to get these emails designed and developed in one month’s time before the newly designed AutoMail project launched.